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Alatere Web › Alatere forMa › Web marketing
Our business since 2003

SEO and web marketing training in Antibes

Your website exists, but can your customers find it? Our digital marketing courses teach you to attract qualified visitors and turn them into customers: SEO, Google Ads, social media advertising, WordPress sites and automated prospecting. We teach what we have practised on our own websites since 2003.

View the programs in the catalog ↗Request a quote
SEO training

SEO training in Antibes: the fundamentals of search optimization

Organic search is the foundation of a lasting online presence: unlike advertising, a well-ranked page keeps bringing in customers for years after it is published. Our course “SEO fundamentals” gives you the method, working directly on your own website. In one day (7 hours), you learn to:

  • understand how Google crawls, indexes and ranks pages;
  • choose the keywords that match your customers;
  • optimize your pages: tags, content, URLs;
  • build quality links to your site;
  • track your results with Google Search Console and Google Analytics.

Price: €245 excl. VAT for the day, in person in Antibes or blended; a tailor-made program can be built for your company. Retailer, liberal profession or local service business? On request we add local SEO (Google Business Profile, customer reviews) and visibility in AI answer engines such as ChatGPT or Google AI Overviews (AEO / GEO).

For Google Ads, two formats: one day to launch a first campaign, or three days to build and run a complete account, with keywords, ads, budget and conversion tracking.

Skills

Target skills

By the end of this field's courses, you will be able to:

  • Build and run an SEO strategy
  • Optimize your Google Business Profile and local SEO
  • Create, optimize and track Google Ads (SEA) campaigns
  • Run Facebook and Instagram ads (Social Ads)
  • Build and update a WordPress site with Elementor
  • Automate sales prospecting with AI
Programs

Courses in this field

A selection of programs. Objectives, durations, prerequisites, prices and dates on the catalog.

Search engine optimization (SEO)

Google Ads advertising (SEA)

Social ads, website and prospecting

Who for

Audiences, prerequisites & outcomes

Target audiences

  • Directors, retailers and freelancers
  • Marketing and communication managers
  • E-merchants and project owners
  • Teams looking to bring acquisition in-house

Prerequisites

  • Comfortable with a computer and the web
  • Ideally, a website to work on
  • No development prerequisite

Outcomes

  • Run your SEO and Google Ads campaigns independently
  • Work effectively with an agency
  • Build skills in-house
Who teaches

Your trainer in this field

RS
Lead trainer

Richard Solaro

Web marketing consultant - SEO, SEA & acquisition

LinkedIn profile ↗All trainers →
FAQ

Frequently asked questions

Which SEO course should I choose as a beginner?
“SEO fundamentals”: in one day you learn how Google works, how to choose keywords, optimize pages and track results in Search Console. A version dedicated to real-estate agencies is also available.
Does the SEO course cover local SEO and AI answer engines?
Yes, on request. Every course can be customized: we can add your Google Business Profile, customer reviews, consistency of your information across the web, and visibility in ChatGPT or Google AI Overviews answers (AEO / GEO).
Can the web marketing courses be funded?
Yes, through your company's OPCO for employees, or through the training insurance fund (FAF) of your status for non-salaried directors and freelancers. Alatere Web SAS (Alatere forMa brand, training-provider registration no. 93.06.07588.06) is Qualiopi-certified, a condition for this funding. Our courses are not CPF-eligible.
Do I need technical skills to learn SEO or Google Ads?
No. Being comfortable with a computer is enough, and it helps to bring your own website or ad account: we work on it during the course. Content is adapted to your level after an initial assessment.
Are the courses held in Antibes?
Yes: at our premises in the La Caravelle building, 9 boulevard Albert 1er, in central Antibes, or in-house at your company. Several programs are available in blended format, partly remote. We also welcome trainees from Nice, Cannes, Sophia Antipolis and the Var.
How long does it take to get a quote and start?
The personalized quote is sent within 48 hours, with the funding steps. Courses start within 14 days on average, depending on your funder's response time.

Need training?

Quote within 48 hours, start within 14 days. We prepare the OPCO funding file with you.

How OPCO and FAF funding works →

Request a quote →View the catalog ↗