Our core business

Web marketing

Web marketing is Alatere Web's founding business, run in-house since 2003. We teach, through practice, the acquisition levers that truly grow a business: search, advertising, measurement and conversion.

View the programs in the catalog ↗Request a quote

Skills

Target skills

By the end of this field's courses, you will be able to:

Build and run a natural search (SEO) strategy
Create, optimize and track Google Ads (SEA) campaigns
Design social media advertising campaigns
Analyze performance with Google Analytics 4
Adapt search to the AI era (AEO / GEO)
Improve an e-commerce site's conversion rate

Programs

Courses in this field

A selection of programs. Objectives, durations, prerequisites, prices and dates on the catalog.

SEO fundamentals

Advanced SEO: technical & content

Google Ads (SEA): build and run campaigns

Social media advertising (Social Ads)

Google Analytics 4 & performance tracking

AEO / GEO: search in the AI era

E-commerce strategy & conversion rate

Website redesign & acquisition strategy

Non-exhaustive list — see the catalog for all sessions.

Who for

Audiences, prerequisites & outcomes

Target audiences

Directors and freelancers
Marketing and communication managers
E-merchants and project owners
Teams looking to bring acquisition in-house

Prerequisites

Everyday use of the web and a computer
No technical development prerequisite

Outcomes

Run your own SEO/SEA independently
Work effectively with an agency
Build skills in-house

Who teaches

Your trainer in this field

Lead trainer

Richard Solaro

Web marketing consultant — SEO, SEA & acquisition

LinkedIn profile ↗All trainers →

FAQ

Frequently asked questions

Can the web marketing courses be funded by my OPCO or the CPF?

Yes. Our web marketing courses can be funded by your OPCO (skills development plan) and some are CPF-eligible. Alatere Web SAS (Alatere forMa brand) is Qualiopi-certified under no. 93.06.07588.06, a requirement to access public and pooled funding.

Are technical prerequisites required to learn SEO or SEA?

No. Everyday use of the web and a computer is enough: no development background is required. After an initial assessment, the course is tailored to your level, one-to-one or in a small group (1–8).

Are the courses held in Antibes or remotely?

Both: in person in Antibes (9 Bd Albert 1er), on company premises or via synchronous remote sessions. The personalized quote is sent within 48 hours and courses start within 14 days on average.